The definition of the modern Indian homemaker has changed for the better, as women are starting to juggle more and more responsibilities, right from managing the household to establishing their own career. Thanks to the internet, there?s been a boom in the number of people opting for freelance job opportunities ? and for good reason.
Jobs are no longer tied down by the traditional constraints of physical availability and contractual obligations. You can now choose to work from wherever you are at your own time and pace, without spending hours on end waiting for the traffic on the roads to clear!
When it comes to freelance jobs that you can find online, content writing ranks on top of the list. The reason behind this is quite simple ? you don?t need any specific qualifications to start writing and you don?t need any prior experience. All that you need is a stable internet connection and excellent English!
Why Go For A Career In Content Writing?
Here are two reasons why you should consider a career in content writing.
The Demand For Good Writers Is High
Content writing is not just about spinning articles around mundane topics, it goes far deeper than that. Google has tightened its strings, and the days of keyword stuffing are over.
Online businesses have come to realize that getting the right content for their site (and their blog!) can help them attract attention and drive traffic to their pages, helping them further build on what they have. The sudden rise of ecommerce stores has contributed to the demand, so picture this: every ecommerce store needs unique content for each product in its catalogue, for the store to gain online visibility through search engines.
Now more than ever, the demand for good writers who can understand the pulse of their audience is high, and this trend is only expected to grow.
You Can Grow On The Job
Contrary to popular perception, content writing is not a limited field. Of course, you?ll naturally start out as a beginner, but once you grasp the tricks of the trade ? mainly on how to address your audience and how to write reader-friendly articles that bring in more traffic ? your options will increase.
You can choose a field that you?re interested in and build a profile as an authoritative writer in that particular niche. Once you become a subject-matter expert, the content that you write might even be credited to you, helping you further build a strong profile online.
If you have a natural flair for writing, you can move up the ladder by trying your hand at editing or copywriting too.
So Where Do You Start?
Getting started is easy. All that you need to do is keep an eye out for freelance content writing jobs from reliable companies out there that provide article writing services. Do your research beforehand and check if the company is a trustworthy one, with a strong online profile and zero complaints against it. Once you find the right project, you?ll be one step closer to setting up a career in freelance content writing!
Ganesh Chandrashekar is the Senior Editor at Wordplay Content, a company that provides content writing services from Bangalore, India. With a freelance team of over 50 writers, Wordplay Content has a strong writing community and works with some of the biggest internet enterprises in India.
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